Overview for AS329046

How the 2026 World Cup affected Internet traffic

We analyzed global HTTP traffic to explore how kickoff times, streaming habits, and hydration breaks reshaped online activity worldwide. From late-night traffic surges to halftime browsing spikes, here is how the world connected during the global tournament.

Sabina Zejnilovic, Francisco Contente, Lai Yi Ohlsen

Content Independence Day, one year on: building the business model for the agentic Internet

One year after declaring Content Independence Day, a dynamic market for monetized content has officially emerged. In this report, we examine how the rise of autonomous AI agents is upending traditional search referrals and detail the new infrastructure required to support a sustainable web economy.

Arielle Weiss, Zach Albertson, Emily Lanfear